Part of Nike Atmos Tokyo CO.JP Tournament back in the 90s where iconic Nike Co.JP( Concept Japan) exclusive releases gets pitted against each other, take the Premium Head to Head Pack Air Max 1 and Dunk Low to the center stage today
Here is the direct translation to English from Atmos Tokyo to learn more about the Nike x Co.JP tournament's Head to Head Pack.
In the 1990s, Nike Japan pioneered lifestyle apparel and footwear for the maturing streets. That was a project called CO.JP, Concept Japan.
First of all, Japan led the reissue of DUNK, which has the highest demand in the vintage market. Designed with 7 original colors and a so-called "back dunk" that reverses them. He flipped the college color scheme for the street, proposing an unfamiliar footwear. CO.JP's mission was not to create new products, but to put stories on existing products. The inspiration for the material and colorways born one after another was also the archive of the streets that Japan has accumulated so far. CO.JP's products were full of culture to learn from.
The 2023 project "HEAD TO HEAD PACK" is a mashup of the materials and colors of the models nominated for the 2021 campaign "CO.JP Tournament" to decide the best from such historical masterpieces.
Inspiration is CO.JP. The history of sneaker culture nurtured in Japan.
Nike "CO.JP" Head 2 Head Pack
The Head to Head competition has resulted in two Nike sneakers, the Air Max 1 and the Dunk Low. The inspiration from texture, colors and lines, stemmed from classic footwear.
- AIR FORCE 1 PREMIUM (2006)
- DUNK LOW UNTIFFANY (2006)
- AIR FOOTSCAPE LEATHER UENO (2000)
- DUNK LOW (1999)
- AIR ZOOM SEISMIC (2000)
- AIR MAX 90 ESCAPE (2002)
- BLAZER MID SUPREME PERF TZ (2009)
- DUNK LOW BEAST PACK (2006)